Welcome to a luxury oasis in the heart of—
Nuh-uh, not on my watch.
And no, “Our Story” doesn’t cut it either.
As a copywriter, I’d never make you settle for generic copy.
Besides, seeing yet another picture of a building with vague words is not exactly I’m-ready-to-book level of convicing.
But this is actually great news.
While the rest of the industry is using “an elevated tone” and painfully pompous language, you have the opportunity to build a meaningful connection with your future guests by being candid.
All you need is someone to help you get that virtual welcome right. Specifically: letting your readers know that you’ve got exactly what they’re looking for, while making it easy to find that information.
And while we’re at it, you also need someone who cares about telling your story—not someone who’s going to pump out copy with AI, stuff it with random keywords and call it a day.
After all, it’s not a Googlebot or ChatGPT that will be booking your room, but a lovely human who wants to know what your hotel has to offer and what makes it different.
When people land on your website, they couldn’t care less about your history or your mission statement.
They want to know whether your hotel is perfect for them.
And that’s where I come in, ready to help you stand out from other buildings full of rooms—by ditching the stale-and-stuffy copy rulebook in favor of all the little quirks of your hotel, charming imperfections and real stories that only YOU can tell.
My job is to intrigue your readers, keep them scrolling, help them imagine their stay, answer practical questions and invite them to make a booking—through website copy that feels more like a cosy chat over a cup of tea.
Pleased to meet you. I’m Anna.
This is the part where I’d be expected to pull out my CV (if I had one) and list various accomplishments.
But that’s pretty bland—not to mention corporate—so instead, I’ll give you all the juicy details about me so you can gauge my vibe and decide if I’m your kinda person.
“Okay, buuuut… What makes you qualified to write copy?”
Certainly not my degree in Molecular Ecology.
But I did work in a bunch of jobs that all led to me writing, one way or another. Like when I was translating articles from The Guardian and The New York Times for Japanese media, or ghostwriting for a director of a research centre, or writing travel blogs for a dating site (don’t ask).
And I CAN tell you that I wrote my first copy in 2017, before I even knew what copywriting was. At first, I was asked to write brochures, posters and online ads. Soon, I ended up writing copy for websites, realised how fun this “words” thing is and haven’t looked back since.
After taking the scenic route to copywriting, I am now helping hoteliers get more direct bookings and build guest loyalty through chef’s kiss copy and “they just get me” messaging.
Now that you know my story, let’s talk about yours.
You’re already excelling at what you do, and I’m here to help the world see it with website copy that reflects just how amazing your hotel is. And if you think that life is meant to be savoured—and that hotels are THE places that hold those moments—I’m sure we’ll go together like ginger and honey.
So, get in touch, and we’ll work together to upgrade your website copy, making sure it’s working like a charm, driving bookings and winning hearts.