Copy with attitude for hotels with character
I help boutique hotels articulate their secret sauce and showcase it on a rewritten website through words that sounds like a living, breathing human (and not a bland corporate identity).
When travellers are sitting with a bunch of tabs open, comparing 16 options side by side, seeing phrases like “impeccable service” or “timeless elegance” isn’t going to give them a reason to stay with YOU, specifically.
But you’re not here to bore them to tears with stale clichés. You want to win some hearts—and those juicy direct bookings.
So, let’s ignore what hotels should sound like and turn your website copy into a story that your future guests would love to be a part of.
With words that make the reader feel like the main character in your world, helping them imagine what the stay would feel like from their POV, it’ll only be a matter of time before they whip out their credit cards to join the ranks of adoring guests who choose you for who you are, not just where you are.
Delighted to meet you. I’m Anna, the go-to website copywriter for hoteliers who create stellar stays, get excellent reviews from the critics and still wonder why they’re not getting more direct bookings.
Hint: It’s their muddled messaging that makes them sound like everyone else.
That lazy copy that greets a guest with a listless “welcome”? Dismissed. I’m here to make sure your words are working for you, so you can get back to business, be more present with your team, do more of what you love or just, you know, BREATHE.
Because when your website copy is doing the hard work of communicating what makes a stay at your hotel special, anticipating your guests’ needs and making sure their questions are answered without ever needing to ask, you become the no-brainer choice. And before you know it, those delicious bookings will be rolling in with minimal effort on your part.
The
Revival
Full-service website copywriting
A focused 3-week process where we find your hotel’s differentiator, distil it into distinct brand messaging and tell a captivating story that serves as a prelude to an iconic guest experience—through personality-packed copy that has your future guests closing all the other tabs and opening their wallets.
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If investing in photography, social media, ads or email marketing feels like pouring fuel into a leaky engine (AKA your website), you don’t need more traffic. You need better copy.
And by better I mean website copy that feels like an intimate, one-on-one conversation with your future guests, helps them fall in love with your hotel through the screen and carries them towards the “Book” button like a summer breeze—making it effortless for them to say “yes” to your offer.