Through magnetic messaging and story-rich website copy, I’ll make your guests feel immersed in your world before they even set foot in your foyer—so you can attract your kind of people and get more direct bookings.
Let’s ignore what hotel websites should sound like.
Because travelers are bored to tears by “impeccable service” and “an unparalleled experience.”
They’re sitting with their browser open, 16 tabs side by side, comparing their options. And playing it safe, succumbing to corporate sameness, or watering down your narrative isn’t going to give them a reason to stay with YOU, specifically.
If you want to be fully booked, it’s time to turn your website copy into a story that your future guests would love to be a part of.
Here’s the truth:
Visuals alone are not enough to win hearts and drive bookings.
It’s your copy that convinces your future guests to take action—whether it’s reserving a room, booking a table, or subscribing to your email list.
And when you have good copy that makes the reader feel like the main character in your world, answers their questions without ever needing to ask, and shows them what the stay would feel like from their POV, you don’t attract price shoppers.
Instead, you get chosen by swooning guests who see your hotel as their “happy place.”
Delighted to meet you, I’m Anna.
A copywriter for hoteliers who curate unforgettable stays, get stellar reviews from the critics, and still wonder why they’re not getting more direct bookings.
I help them articulate the secret sauce that gives their hotels character and upgrade their website copy to sound like a living, breathing human (and not a bland corporate identity).
Think of me as a Les Clef d’Or concierge for your website. I’m all about letting your future guests know that they’re in the right place, helping them fall in love with your hotel through the screen, and gently guiding them towards the “Book” button.
And most of all, I’m here to give you back your time and mental energy, so you can get back to business, be more present with your team, and do more of what you love—or just, you know, BREATHE.
I write website copy in close collaboration with hotel owners, general managers, and marketing directors who know that glorious guest experiences start long before check-in.
How I can help you with your
website copy
How I can help you with your
website copy
01
The
Revival
Messaging + copywriting
Together, we’ll uncover your hotel’s secret sauce, infuse your messaging with distinct personality, and tell a captivating story that serves as a prelude to an iconic guest experience—with custom website copy that has your future guests closing all the other tabs and opening their wallets.
02
The
Rewrite
Copy editing intensive
Got a luckluster piece of copy that’s costing you bookings? I’ll take it from generic to strategic in 3 days, making sure it speaks to your future guests’ exact needs and wants. Ideal for hoteliers looking to breathe new life into their website copy, email sequences, or OTA listings, real fast.
03
The
Revamp
Website audit + consulting
Your website is under-performing, but you’re not sure why? Get an in-depth video review of your copy, design, and UX to pinpoint why people aren’t booking + an action plan with strategic fixes. Best suited for confident DIYers who want to tune up their websites and maximize conversions.
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