Copy with attitude for hotels with character
I’m a copywriter helping boutique hotels get chosen for who they are, not just where they are, by articulating their secret sauce and showing it off on a rewritten website.
When travellers are sitting with a bunch of tabs open, comparing 16 options side by side, you know that playing it safe and watering down your narrative isn’t going to give them a reason to stay with YOU, specifically.
But you’re not here to bore them to tears with “impeccable service”, “timeless elegance” and other stale clichés that make you indistinguishable from other hotels. You want to win some hearts—and those juicy direct bookings.
So, let’s ignore what hotels should sound like and turn your website copy into a story that your future guests would love to be a part of.
With words that make the reader feel like the main character in your world, helping them imagine what the stay would feel like from their POV, it’ll only be a matter of time before they whip out their credit cards to join the ranks of adoring guests who see your hotel as their “happy place”.
Delighted to meet you. I’m Anna, the go-to website copywriter for hoteliers who create stellar stays, get excellent reviews from the critics and still wonder why they’re not getting more direct bookings.
Hint: It’s the muddled messaging that makes you sound like everyone else.
That lazy copy that greets a guest with a listless “welcome”? Dismissed. I’m here to make sure your words are working for you, so you can get back to business, be more present with your team, do more of what you love or just, you know, BREATHE.
Because when your website copy is doing the hard work of communicating what makes a stay at your hotel special, anticipating your guests’ needs and making sure their questions are answered without ever needing to ask, you become the no-brainer choice. And before you know it, those delicious bookings will be rolling in with minimal effort on your part.
The
Revival
Full website copywriting
Together, we’ll uncover your hotel’s secret sauce, infuse your brand messaging with distinct personality and tell a captivating story that serves as a prelude to an iconic guest experience—with story-rich website copy that has your future guests closing all the other tabs and opening their wallets.
The
Revamp
Hotel Website audit
Your website is underperforming, but you’re not sure why? Get an in-depth video review of your copy, design and UX to pinpoint why people aren’t booking + an action plan with strategic fixes. Best suited for confident DIYers who want to tune up their websites and maximise conversions.
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If investing in photography, social media, ads or email marketing feels like pouring fuel into a leaky engine (AKA your website), you don’t need more traffic. You need better copy.
And by better I mean website copy that feels like an intimate, one-on-one conversation with your future guests, helps them fall in love with your hotel through the screen and carries them towards the “Book” button like a summer breeze—making it effortless for them to say “yes” to your offer.