Copy with attitude for hotels with character
I’m a copywriter helping boutique hotels get chosen for who they are, not just where they are, by uncovering their secret sauce and articulating it through conversational website copy.
When travellers are sitting with a bunch of tabs open, comparing 16 options side by side, you know that playing it safe, succumbing to corporate sameness or watering down your narrative isn’t going to give them a reason to stay with YOU, specifically.
But you’re not here to bore them to tears with “impeccable service” or “unparalleled experiences”. You want to win some hearts—and direct bookings.
So, let’s ignore what hotels should sound like and turn your website copy into a story that your future guests would love to be a part of.
With words that make the reader feel like the main character in your world, showing them what the stay would feel like from their POV, it’ll only be a matter of time before you start getting chosen by swooning guests who see your hotel as their “happy place”.
Delighted to meet you. I’m Anna, the go-to website copywriter for hoteliers who create stellar stays, get excellent reviews from the critics and still wonder why they’re not getting more direct bookings.
I help them get clear on what gives their hotels personality and rewrite their website copy to sound like a living, breathing human (and not a bland corporate identity).
Think of me as a Les Clef d’Or concierge for your website. I’m here to help your future guests fall in love with your hotel through the screen, make sure their questions are answered without ever needing to ask and guide them towards the “Book” button.
But most of all, I want to give you back your time and mental energy, so you can get back to business, be more present with your team and do more of what you love—or just, you know, BREATHE.
I write copy in close collaboration with hotel owners, general managers and directors of marketing who know that glorious guest experiences start long before check-in.
And here’s how I can help you with yours
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01
The
Revival
Full website copywriting
Together, we’ll uncover your hotel’s secret sauce, infuse your brand messaging with distinct personality, and tell a captivating story that serves as a prelude to an iconic guest experience—with story-rich website copy that has your future guests closing all the other tabs and opening their wallets.
02
The
Rewrite
Express Copy editing
Got a lacklustre piece of copy that’s costing you bookings? I’ll take it from generic to strategic in 3 days, making sure it speaks to your future guests’ exact needs and wants. Ideal for hoteliers looking to breathe new life into their website copy, email sequences or OTA listings, real fast.
03
The
Revamp
Hotel Website audit
Your website is underperforming, but you’re not sure why? Get an in-depth video review of your copy, design and UX to pinpoint why people aren’t booking + an action plan with strategic fixes. Best suited for confident DIYers who want to tune up their websites and maximise conversions.
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If every paid ad, social media post, or email feels like pouring fuel into a leaky engine (AKA your website), you don’t need more traffic. You need better copy.
And by better I mean story-rich, conversational copy that sets you apart from the cliché-infested competition, helps your online visitors understand how special your hotel is and carries them through the pages of your website like a summer breeze—making it effortless for your future guests to say “yes” to your offer.