Website copywriting services for boutique & luxury hotels
Story-rich, conversational copywriting that translates your hotel’s essence into a daydream-worthy narrative your guests can’t wait to be a part of.
At any given moment, a traveller is scrolling through dozens of hotel websites on a quest to find the one. But luckily, your competitors don’t actually matter. Because hotel guests don’t pick you because you offer free Wi-Fi, or automated check-ins, or a rooftop bar, or a spa, or even the lowest price.
The real reason your guests choose you is because they want to stay with YOU. They love your vibe, the way you show up in your corner of the internet—leaning into heartfelt storytelling that breathes and lingers—making them feel like they belong in your world.
These are the kinds of hotels I write website copy for: the ones who are looking to become so memorable, well-loved and irreplaceably unique that their competition becomes irrelevant. And if that sound like you, I’d love to tell your story.
Hi there, I’m Anna—a copywriter and a firm believer that luxury doesn’t have to mean stiff or solemn.
If you’re someone who loves inviting people into a space crafted with intention, where every detail is there to make them feel immersed and cared for, I’d love nothing more than to help you extend that hospitality into your digital foyer.
Because it’s the human touch that delights your guests and keeps them coming back, don’t you think?
And if you’re ready to breathe new life into your website copy, I’m so glad you found…
The
Revival
Starting at €9,900
A focused 3-week process to uncover what makes your property remarkable, articulate it in a voice that’s true to your brand and showcase it on your website through conversational copy.
What’s included
Messaging strategy
(Basically, what your brand sound like and how it communicates.) I analyse your website, customer feedback, reviews, competitors and questionnaire to capture your differentiator in words and develop a distinct verbal identity.
Up to 8 pages of conversion-focused website copy
(And more pages if you need!) I translate your messaging strategy into a compelling narrative that takes the reader from “just looking” to “just booked”. I also weave the best SEO keywords into your copy without sounding like a robot—so you can be found through both traditional and AI search engines.
Easy-to-follow wireframes for each page
Your copy is wireframed in Google Docs, which allows you to see the visual layouts and experience the flow of your web pages before they’re designed.
Live copy review + 2 rounds of revisions
Towards the end of our project, we hop on a 60-minute call to go over your copy and make sure every word is on point. If something still needs tweaking, you can request up to 2 rounds of complimentary edits.
Up to 5 interviews with past guests (optional)
I conduct 1-on-1 interviews with your favourite guests to understand how they make decisions and pinpoint what they love most about your hotel.
Collaboration with your web dev team (optional)
I offer handover calls with your web designer and/or developer to guarantee a seamless integration of copy, design and UX. And if you don’t have a team, I’ll add your copy to your site, making sure it works with your existing design.
You know your hotel better than anyone.
Which is why I dedicate ample time to really listen to you and your team, layering my own expertise gradually on top of your vision and perspective.
With me, your story will always be my number one priority. Because I never want you to feel like marketing tactics and conversion rates matter more than what you’ve built and where you’re headed next.
I only work with one client at a time, so you’ll have my full support and attention from our strategy call to the final edits. Your only responsibilities during our collaboration are filling out the questionnaire and giving your feedback. I’ll handle everything else.
How it works
Before we begin
Fill out your questionnaire
You fill out a custom questionnaire about your story, guests, current challenges, goals and more to help me get to know your brand. I want to know everything.
Week 1
Messaging strategy
We begin with a deep dive into your brand during a 60-minute strategy call. Then I go full detective mode to articulate your secret sauce and nail your messaging.
Week 2
Copywriting
This is when I’m in my zone drafting your story-rich, conversational copy. By the end of the week, your entire website will be written and wireframed in a Google Doc!
Week 3
Live copy review + revisions
You share your feedback, and we hop on a review-and-edit call to fine-tune your copy in real time. And once I make the final edits, your brand new copy is ready to roll!
Frequently asked questions
Before the start:
- Fill out the questionnaire (~60 minutes)
- [Optional] Internal meeting to complete the questionnaire as a team (60–90 minutes)
Week 1:
- 60-minute strategy call
Week 2:
- Reviewing the copy (~30 minutes)
- [Optional] Internal meeting with your team to compile feedback (~30 minutes)
Week 3:
- 60-minute live copy review
- Compiling feedback for final edits (~30 minutes)
Total estimated time: 4–6 hours
Nope, I specialise in copywriting. My deliverable is a Google Doc containing wireframes with suggested layouts and ready-to-use copy. My wireframes act as basic blueprints for subsequent design but don’t include any brand elements like fonts, colours or images.
If your messaging shifts significantly, you may see an initial drop in conversion rates because your messaging no longer aligns with the audience that lands on your website. However, assuming you adjust your marketing strategy at other touchpoints, conversion rates are likely to improve.
Absolutely! As a former translator, I am well-versed in localizing (see what I did there?) content. Your copy will be adapted for your market, from spelling and punctuation to tone and vocabulary, so that it reflects your brand identity and speaks to your audience.
Let’s write a story worth travelling for.
Because the world doesn’t need more corporate monotony. It needs more vivid, visceral narratives that captivate travellers and have them eagerly planning their stay.
Your future guests are already out there, looking for you. So let’s make sure that when do they find you, they instantly go, “This is it.”