Imagine a week at work that makes you want to bang your head against your keyboard (except you don’t, because you’re a well-adjusted grown-up with decorum).
Instead, you pack up your cares and woes, take the first flight to Puerto Rico and arrive at a wooden gate leading into a tropical garden.
Your nostrils detect a hint of incense. Your ears are kissed by the sounds of trickling water. Your eyes notice woven wall hangings, a thrifted armchair, a hammock.
And that’s when you know—you’re home.
For day 6 of 100 Hotels in 100 Days, I’m having a look at Dreamcatcher by DW, a boutique hotel in in the Ocean Park neighbourhood of San Juan.
Side note: Their newsletter sign-up flow is top-notch. The way they slid into my inbox was just so smooth.
*fans self*
I have zero plans of flying to Puerto Rico, and yet there I was, punching in my email. I’m sure I would have given them my social security number, if they had asked.
And that, folks, is the power of copy.
…
…well now, let’s get down to business.
What intrigued me most about this property was its story of how its co-owner slowly turned a home into a thriving hotel.
While I couldn’t capture its entire history in a hero section, I hope I managed to sprinkle in just enough hints to entice the reader to learn more.
Without further ado, here are 10 hero sections I wrote for Dreamcatcher’s homepage. I’ve marked a few of my favourites with a ✨.
Hero #1
Dreamers, welcome home.
Dreamcatcher is a private home turned boutique hotel that helps you feel like a local during your stay.
[ Read our story ]
Hero #2
A bohemian getaway in Puerto Rico
A place to unplug, unwind, and savor life with all your senses.
[ Start planning your stay ]
Hero #3
A boutique hotel for grown-ups only
Designed for travelers seeking tranquility and inspiration. Dreamcatcher is the perfect place to recharge and explore the beauty of Puerto Rico.
[ Discover ]
Hero #4
Crafted for your relaxation and rejuvenation
Dreamcatcher helps you rest, delight your senses, and connect with fellow travelers.
[ Get to know us ]
Hero #5
An adults-only retreat in San Juan
Live like a local as you sway in a hammock, bask on the Ocean Park Beach, or enjoy bar hopping on Calle Loíza.
[ Book now ]
Hero #6
The only vegetarian hotel in San Juan
A serene boutique hotel—featuring eclectic rooms, tropical terraces, airy common areas, swaying hammocks, outdoor yoga classes, and vegetarian breakfasts.
[ Learn more ]
Hero #7
An off-the-beaten-path experience for traveling dreamers
Tucked away in San Juan’s artistic Santurce neighborhood, Dreamcatcher offers a chance decompress and find inspiration amid a homey ambiance, striking color schemes, and eclectic collectibles.
[ Explore all rooms ]
Hero #8
Settle in slowly. Take up space. Feel more present.
Leave your worries behind and make yourself at home. And when you’re ready to take a dip in the Atlantic, a tranquil Ocean Park Beach is just a block away. ✨
[ Discover your next perfect stay ]
Hero #9
Dreamcatcher rekindles your memories—and helps you make even sweeter ones
Vintage decor, eclectic accents, and a scent of ever-burning incense in a private home turned hotel. Entering our garden-filled grounds feels like stepping into a nostalgic memory. ✨
[ View all suites & rooms ]
Hero #10
A more serene way to experience San Juan
Nestled among lush greenery is a bohemian home where travelers come together—perfect for starting your day with yoga on the beach, chilling in a hammock while basking in the sun, and clinking cocktail glasses under the starry tropical sky.
[ Discover Dreamcatcher ]
Recap
Not too shabby for 3 hours of research + writing. I do enjoy a hotel that manages to retain its original vision. In this case, I wanted to focus on its intimate feel.
Lessons
Hero sections benefit from saying less, but saying it better. It’s okay to highlight only one thing, instead of trying to squeeze in too many details and diluting the message as a result.
6/100
Click here to read more entries from 100 Hotels in 100 Days.