You’d think that writing about a charming boutique hotel in a German city I lived in for 3 years would be a piece of Schwarzwälder Kirschtorte, right? Right!?
(Also, am I the only one who detests the combo of chocolate and cherry?)
Well, half a litre of iced tea, one custard pudding and a slice of Butterbrot later, I was still sulking in bed with a double chin, wondering, “Why in the world did I think writing about ONE HUNDRED hotels was a good idea?”
That’s when my most sensible husband suggested that I go do something else for a bit. Take a bath, maybe.
And wouldn’t you know it, that did the trick!
So, here I am. Moisturised. Focused. Flourishing.
It’s day 5 of 100 Hotels in 100 Days, and I’m writing about Heidelberg Suites, a boutique hotel perched on the banks of the Neckar river.
Without further ado, here are 10 hero sections I wrote for the homepage of Heidelberg Suites. I’ve marked a few of my favourites with a ✨.
Hero #1
A riverside bolthole with enchanting views
Choose your favourite among 26 suites, each furnished with a distinct style. And when you are ready to venture out and explore, Heidelberg’s historical sights are just a short stroll away.
[ Discover our suites ]
Hero #2
There’s no better place to stay than Heidelberg Suites
Just 6 minutes away from the Old Town but far enough from the constant stream of tourists, our boutique hotel makes an ideal base for exploring Heidelberg.
[ Get directions ]
Hero #3
Feels like visiting a good friend’s house in Germany’s most romantic city
Except there’s ample room to see more, feel more and do more—all at an easy-breezy pace.
[ Plan your stay ]
Hero #4
A view straight out of a postcard—from the comfort of your suite
Soak up the panorama of the Old Town over the Neckar as you tilt your glass of Riesling and gaze up at the red sandstone castle of Heidelberg. ✨
[ View all suites ]
Hero #5
Feast your eyes on a picture-postcard vista of Heidelberg’s Old Town
And then indulge in a German-style, three-tiered breakfast of cold cuts, cheeses, savoury bites and sweet treats, plus a basket of assorted Brötchen.
[ Book now ]
Hero #6
A Romantic stay on the banks of the Neckar
The picturesque Old Town of Heidelberg and its iconic landmarks are just a leisurely stroll away.
[ Discover Heidelberg Suites ]
Hero #7
A stay at Heidelberg Suites feels like, “I just want to move in and never leave again.”
Signature suites featuring colourful, richly adorned interiors, roomy bathrooms, kitchenettes with espresso makers and the outlook over the historic Old Town.
[ View and book ]
Hero #8
Take a trip back in time to the city loved by Goethe and Schiller
Follow in the steps of Romantic poets as you saunter through Heidelberg’s cobbled streets or stroll the Philosopher’s Way just behind the hotel, a perfect spot for quiet contemplation.
[ View experiences ]
Hero #9
Settle into your pace and let it flow with the Neckar
A misty morning in soft robes, a panoramic view of the Old Town and Heidelberg Castle, a soothing massage after a long stroll and memories that stay long after you leave. ✨
[ Book your suite ]
Hero #10
Soak up the atmosphere from your waterfront base
Start your day with a promenade along the Philosopher’s Way, continue exploring Heidelberg’s iconic landmarks in the Old Town and return to the hotel to sink into opulence and relaxation.
[ Book ]
Recap
Phew. This was a tough day. I’m so glad I managed.
I might need to reconsider my strategy. Perhaps choosing a narrow focus to start and then digging deeper? After all, writing hero sections is about defining a unique value proposition for each hotel. So go deep.
Lessons
Always always always think about the human on the other side of the screen.
You are writing these heros to help people find the right hotel for them. It’s not about being clever or eloquent; it’s about helping them decide, “Is this the place for me?”
5/100
Click here to read more entries from 100 Hotels in 100 Days.