Somebody has decided that chainsawing a tree at 08:33 on a weekend is a smart move.
Interrupting my sweet, sweet beauty sleep. After spending 11 hours waiting at the A&E (thanks, France).
YES, I AM PETTY.
I need a good night of sleep, more than ever.
Which is why, for day 4 of 100 Hotels in 100 Days, I’m heading over to a hotel in New York City that’s all about getting that deep slumber (though it may not be obvious at first glance).
Okay, here we go.
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…American localisation system loading…
…Localization complete.
What’s good?
Today, I’m writing about The Benjamin, a hotel in midtown Manhattan offering spacious guest rooms to both business and leisure travelers.
Without further ado, here are 10 hero sections I wrote for The Benjamin’s homepage. I’ve marked a few of my favourites with a ✨.
Hero #1
We took sleep quality to a whole new level
From a pillow menu with 10 different options to sleep-promoting blankets and lights, our Rest & Renew Program will help you sleep soundly during your stay.
[ Learn more ]
Hero #2
Escape the hustle and bustle of New York City
All of our rooms and suites—complete with sleep-enhancing amenities—are designed to offer you deep restoration during your travels.
[ View all rooms ]
Hero #3
A restorative home base for your next NYC vacation
With the quality of sleep you’re getting at The Benjamin, you wouldn’t believe you’re staying in midtown Manhattan. ✨
[ How we help you sleep better ]
Hero #4
Start your day in Manhattan with a good night’s sleep
Enjoy our curated pillow menu and bedtime snacks that promote deeper sleep, as well as access to e-books, audiobooks, and meditation exercises to unwind before bed.
[ Explore sleep amenities ]
Hero #5
Wake up and own your day in New York City
At The Benjamin, your sleep quality is our no. 1 priority. Whether you’re traveling for business or leisure, we ensure a good night’s sleep through our Rest & Renew program. ✨
[ Check it out ]
Hero #6
Ready to take your sleep quality up a notch?
Your good night’s rest starts with our Rest & Renew program, featuring “Nappy Hour” bites and sips, a pillow menu for your preferred sleeping position, and more.
[ Take a look ]
Hero #7
Staying in the heart of NYC doesn’t have to be exhausting
Start your morning feeling refreshed and energized. Business or leisure, we make sure you feel rested while you travel with our sleep-enhancing amenities.
[ Explore our rooms & suites ]
Hero #8
Sleep like a baby in the heart of Manhattan
Being mere steps away from local attractions doesn’t mean you’d struggle to catch those z’s. At The Benjamin, we offer sleep amenities and exclusive programs that promote your rest and relaxation.
[ Plan your stay ]
Hero #9
Sweet dreams, traveler.
De-stress, unwind, recharge. When you stay at The Benjamin, the non-stop buzz of New York City fades away.
[ Book now ]
Hero #10
Quality sleep—for the whole family
Travelers of all ages deserve restful naps and peaceful nights. We offer sleep amenities for babies, kids, and grown-ups alike.
[ Explore ]
Recap
Is it obsessive to write ONLY about sleep?? For this particular hotel, I think not.
The Benjamin’s sleep programs are so distinctive that they deserve to be talked about, instead of being hidden away behind multiple pages.
Sure, their hotel has plenty of things to offer. But by emphasizing only ONE unique aspect, they can become so much more memorable—and recognizable—among a ton of other options in NYC.
(Okay, time to switch off my American English. This is getting confusing.)
Lessons
This is my first time completing all 10 heros in one sitting.
When I chose to hone the “sleep” angle, I was worried that I’d get stuck after a couple variants. But turns out, focusing on one, and only one, concept can actually make it easier to write.
It also allowed me to consider different POVs, like business vs. leisure or corporate vs. family travel.
4/100
Click here to read more entries from 100 Hotels in 100 Days.